6 E-commerce Web Design Trends Popular in the Middle East in 2019

Some of the biggest growth drivers of e-commerce website design include new and emerging technologies, the latest trends in the industry and everchanging customer demands and expectations. Keeping up with these trends or more importantly, staying at least a step ahead of them, is vital to the success of any business today. With the e-commerce development market having changed tremendously over the years, it offers companies, both startups as well as large corporations, some serious technological innovations. An emerging industry like e-commerce lets businesses sell just about anything, be it a product or a service, all with a click of a button.

Best e-commerce website design trends to follow in 2019

Today, the e-commerce business is more than just selling things on an online platform. It’s less about the whole process of selling and more about customer experience and interface design. Amazing animations and illustrations, interactive backgrounds, vibrant color schemes, and minimalism are just some of the key features the customers can behold in an e-commerce platform. Having realized this, an e-commerce development company in Dubai, for example, should have its stronghold in incorporating them, when developing an e-commerce website for any business or organization. So, with that said, here are six trends an e-commerce development company in UAE can be actually following in 2019, to make their e-commerce website design count.

Dynamic search factor

Most e-commerce websites today are categorized into various classes of products or services. This makes it a lot easier for customers to actually seek out a product or service they need. But what can make the website more versatile is the introduction of a search bar or the incorporation of a search engine which users can avail to search for any product or product category they are looking for. And what can come as handier would be a dynamic search engine that auto-completes the search for the users. As users key in the search terms for their products, the search engine auto fills these search terms for them, in the form of a dropdown.

The mobile design

With Google giving more preference to indexing mobile sites faster, a website designed for mobile devices or a mobile-first design as such is a must for any e-commerce development company in Dubai today. Such a design has literally transformed the way an e-commerce website works. So, more e-commerce development companies are going for them and creating websites for mobiles even before they can start on the desktop versions. This is one of the trends aimed at meeting the demands of heavy mobile users. In that, it’s aimed at enhancing not only their user experience but their buying experience as well. So, creating an easily navigable, user-friendly website for mobile devices is the need of the day.

Incorporating more videos into the website

Videos render complex information simpler. They tell interactive stories in order to convey the message. With the number of videos uploaded and distributed across the internet increasing by the day, it has allowed for e-commerce development companies to think about embedding videos into their sites. These videos could be informational ones, explaining about the products in detail. They could even be incorporated into landing pages. Thus, by having videos on an e-commerce website, it instigates buyers to make purchases more often.

Using in-site pop-ups

Most sites use pop-ups these days. But one has to be extra careful when using them on an e-commerce website. This is because it can allow for higher bounce rates due to the annoyance and inconvenience caused to the users. So, an e-commerce development company in UAE is using them smartly, by using things like the preferred language of the target audience and giving a call to action button by dismissing the theme. The main objective of using these pop-ups is to target a greater number of people who can be a potential customer. So, pop-ups are kind of inevitable. In that, all who visit the site is disturbed by a pop-up after a specified period. However, if these pop-ups tend to appear more frequent, they can get too annoying and thus increase the bounce rates.

Minimalism

Minimalism is a timeless web-design trend. Companies have been using this trend for many years now. Getting rid of clutter on the page and focusing on the more important aspects of your site. By using fewer design elements, brighter colors, more space, and clean and crisp edges, an e-commerce development company in Dubai can create minimalist websites that are visually appealing and offer a great user experience.

Voice Search

A good e-commerce website should incorporate voice searches into its website design so that people can use it to search for things on the site with ease. A good e-commerce development company in UAE has a thorough understanding of this fact and will incorporate a good voice search feature into its e-commerce website. This allows for more visitors to your site, thus enabling more sales. Not only will it generate more sales, but it’s also visually appealing, creating an amazing user experience.

In today’s world, the e-commerce business is thriving. These businesses are always looking for new and innovative technologies that they can incorporate into their websites. So, staying atop the latest trends in e-commerce website development will surely boost sales for your business by getting those vital customers. The best e-commerce development company in Dubai is realizing this as well as the potential of e-commerce websites and are incorporating things like cutting-edge designs, minimalism, voice search and videos among other things.

 

See more: https://indglobal-dubai.blogspot.com/2019/03/five-ways-you-can-optimize-your-e.html